The Tones That Bring Joy To Your Soul
The sound of your child’s first words, “dada, mama” the sound of those words of endearment from someone you love, the words you heard when you graduated from school, the sounds when your friends and family euphorically celebrate your special occasion, and so on.
Let me digress the photo above was me in 1987 with my then 3 year old son Joseph, and it helped me think about the joy of his first words over a year earlier. What euphoria with our son’s first words, and even though simple – the feeling you enjoyed when you gleamed into his eyes and experienced the feelings of deep love were so joyful. Just think about how you felt when your baby first said mama, dada or any other first words – yes your emotions leaped up to the sky. It was the sounds of joyous rapture, so you now you understand the beginnings of words and the importance of tone or tonality.
That’s what these wonderful events we experience in life have in common, and why they are sweet musical tones to your ears? Simply it’s the tone or the tonality of the way the words are spoken, and explains why we can in most cases understand when the words ‘I love you’ are spoken in any language.
We Are Wonderfully Made
We can reflect on how wonderfully we are made, and quoting the words of King David of Israel at Psalms 139: 14, “I praise you because in an awe-inspiring way I am wonderfully made. Your works are wonderful, I know this very well.” People you speak to have been given a wonderful sense of hearing that catches the nuances of tone of the words that we speak, the whisper of the wind through the trees, the toddler’s ecstatic laugh.
All why it is so important not only to think about what you say, but how you say it to improve your communication, to help you’re listeners understand you better, and better yet incite you’re listeners to action.
Feeling The Right Tone: Becoming Leader of the Free World
When you feel the words with the right tonality your style of communication will have an impact in ways that are innumerable. For example have you ever listened to the way a preacher delivers a discourse with such vigor, energy, and passion for the words they deliver? It’s that passion and vigor that Obama used to “Wow” the world in his presidential victory speech in 2012. Think about his manner of speech that was crafted and delivered, and you can’t fail to notice the effective use of gratitude, over-flowing humility, empathy, inspiration and an amazing sense of intimacy with the audience.
When words are delivered with the right tone they are powerful, and they can persuade, convert, and compel. Listen to that speech and look at the effectiveness of Obama’s delivery, and how the tone of his delivery was both inspiring and electrifying. Bottom-line whether you like the speech or disliked it there is no denying that it moved multitudes to make him the leader of the free world.
The Right Tone = Effective Communication
Directing the winning tone with Jim Palmer on television played a tremendous role in The Money Store’s growth from a regional lender to a national powerhouse. In fact consumers were compelled to help in building receivables from $300 Million to 4.2 Billion in a 10 year period. Sure like many celebrities and sports personalities I’ve directed over a twenty-eight year career it was an unending desire to understand how the nuances of a person’s voice can be so moving, so inspiring, and compel an audience to do what you ask them. Sure the copy had to be compelling, attract you listener’s attention, promise them something they wanted or need, have the right pitch, and call to action, but it was the tone of the key words that made a spokesman successful.
When directing a television commercial I would record take after take, and sometimes up to 25 to get that perfect delivery of perfect tone in the words. Despite how challenging it is important to deliver the message with the tone that says you really care about the people you’re speaking to. And remember the people mean you, so it’s the way the tried and true pronouns in marketing communication, namely you, you’re and your are delivered is key in creating resonance within the dialog. And even though a spokesman is a paid endorser it is crucial that they deliver the copy as if they truly believe in the products and/or services they are endorsing with a passion and spirit that hits the heart-string of the people they are speaking to. The right tone will help you generate increased leads, drive sales, and achieve profitability for your business.
The Right Tone: Capture’s Attention & Stirs Hearts
Think of the enthusiasm of a baby’s first words, and how they can’t do anything short of reaching a person’s heart in ways that are unimaginable. Practice giving an animated delivery with strong feeling about what it is you’re saying. Enthusiasm will be evident in the tone of your delivery, and will help you hold the interest of your listeners; it may also rouse them to action. Bottom-line if you are enthusiastic about what you say, your audience will be too. Practice by looking in the mirror making sure your face reflects how you feel – speaking with strength and vigor.
If you want to compel those who are listening it is important to speak in a manner that reflects the emotions you feel, so it is important that you really believe in what you are saying. People can tell if you care by the tone of your delivery, so how many times have you heard a speech and walked away thinking that the speaker could care less, was lying, or delivered with a stoic tone of a person reading copy from a script. Think about the people you are speaking to expressing warm feelings for them in a tone that should be nothing short of warm, and inviting. Looking back at Obama’s speech the audience gets most fanatic or fired up during his intentional climatic and rapid build-up of emotions to rally his audience towards a landing statement and point. Ah it’s a sense of catharsis, a sense of euphoria which can be mastered by anyone with the right practice and direction.
Do you care about what you are saying; well if you do your audience will too! That should be music to your ears.